Pay It ForwardThe 30-day content calendar
The exact plan we use to build trust, explain the model, and turn the first 100 members into advocates. Steal it, adapt it, post it.
Week 1 — Launch & model education
Explain what this is and why the math is public.
- 1Launch post: why we built itText thread / LinkedIn article
- 2"Where does my $5 go?" breakdown (71/20/9)Carousel / graphic
- 3Founder story: the moment this idea startedVideo
- 4Compare to "buy me a coffee" — what's differentText + graphic
- 5First grantee spotlightShort video
- 6"No referral payouts. No pyramid." transparency postText
- 7Invite creators/causes to apply for a $5 grantCTA post
Week 2 — Trust & transparency
Show receipts. Every claim gets a public proof link.
- 8Screenshot of the Ripple ReportImage + caption
- 9"How we choose grantees" process postText thread
- 10Member testimonial or quoteImage
- 11Behind-the-scenes: reviewing grant requestsVideo
- 12"What $5 can actually buy" listCarousel
- 13Share a public proof link from a granteeScreenshot
- 14Weekly recap: members joined, grants issuedRipple Report snippet
Week 3 — Community & stories
Hand the microphone to members and grantees.
- 15Feature a member who joined and whyQuote graphic
- 16"The first 100 members" milestone postVideo
- 17Grantee thank-you video (with permission)Short video
- 18"How to request a $5 grant" tutorialScreen recording
- 19Community vote: which kindness should we fund next?Poll
- 20Share the most surprising grant requestText
- 21Member-generated content repostReshare
Week 4 — Momentum & conversion
Turn attention into memberships.
- 22First monthly Ripple Report summaryCarousel / video
- 23"What happens after you join" walkthroughScreen recording
- 24Founder AMA or Q&ALive or recorded
- 25Highlight upcoming planned kindnessesGraphic
- 26"Join for $5" direct CTA with urgencyText
- 27Grant handoff video (real or staged)Short video
- 28Month-one reflection: lessons learnedText thread
- 29Member invite: "Tag someone who would love this"Engagement post
- 30Next-month preview + call to joinVideo
Content pillars
Transparency
Where money goes, Ripple Reports, the public ledger.
Stories
Grantees, members, real acts of kindness.
Education
How it works, why no payouts, how to apply.
Community
Polls, votes, member voices.
Direct CTA
Join, share, apply.
Weekly video themes
- Monday: Grantee story or kindness handoff
- Wednesday: "Where your $5 goes" explainer
- Friday: Member milestone or community highlight
Metrics to track
- Website visits from social
- New member signups per channel
- Grant applications submitted
- Engagement rate on transparency posts
- Shares of Ripple Report content
Start with day one
Grab a caption from the share toolkit and post the 20-second explainer today.