Pay It ForwardLaunch day, handled.
Everything you need to run the Product Hunt launch for Pay It Forward — the maker comment, post copy, checklist, and where to share.
Maker comment — post this first
Post it the moment the launch goes live — early comments set the tone.
Hi Product Hunt! I built Pay It Forward because I kept wishing generosity online was more transparent. Here's the whole idea: a one-time $5 membership. 71% of every dollar goes straight into a public kindness fund. We turn that fund into small $5–$25 grants for real people — a teacher buying classroom supplies, a neighbor's groceries, a creator's next project. Every single grant is published on a public ledger so you can watch your five dollars move. No subscriptions, no ads, no dark patterns. Members get a personal ripple page and referral link so they can see the chain of good they started. I'd love your honest feedback — and if you join, tell me where you'd send the first grant. I'll be here all day.
Launch announcement post
We're live on @ProductHunt today! 🚀 Pay It Forward: $5, once. 71% goes straight into a public kindness fund and every grant is published on a public ledger. Come see your five dollars move 👇 https://www.producthunt.com/posts/share-pay-it-forward
Launch checklist
Before launch day
- Schedule the launch for 12:01 AM Pacific so you get a full 24 hours
- Upload the logo (240×240), tagline, and the /watch video as the gallery's first item
- Add the framed screenshots (homepage, grant ledger, ripple report) to the gallery
- Line up 5–10 friends to comment in the first hour — comments count more than upvotes
- Post a 'launching tomorrow' teaser on X, LinkedIn, and Facebook
First hour (12:01–1:00 AM PT)
- Post the maker comment (below) the moment the page is live
- Text your inner circle the Product Hunt link — ask for comments, not just upvotes
- Tweet the launch announcement and pin it
- Post in 2–3 relevant communities (no drive-by links — write a real note)
All day
- Reply to every comment within the hour — the algorithm rewards conversation
- Post one mid-day update on social with a screenshot of the leaderboard
- Watch Admin → Traffic & conversions for signups from UTM source producthunt
- End of day: post a thank-you with the member count and first grants
Day after
- Add the real Product Hunt badge to the homepage footer
- Email members who joined: welcome + their referral link
- Publish the first grants funded by launch-day members on the ledger